Lörrach County awarded for digital innovation
As part of the 14th German Senior Day in Mannheim, the 2nd April 2025 the solemn award ceremony of the Federal Competition “Digital.Kommunal.Genial” of the DigitalPact Age, an initiative to strengthen older people in the digital world. The district of Lörrach was able to convince with the concept “Supporting the digital health and care competence of seniors and nursing relatives”. Federal Minister of State Lisa Paus presented the award and a prize money of 5,000 euros. This flows half to the two cooperation partners Seniorenakademie Hochrhein-Wiesental e.V. and Diakonisches Werk Landkreis Lörrach to further expand the offers for senior citizens.
The award is due to the project group, which was entrusted in 2022 by the Plenary of the Local Nursing Conference Landkreis Lörrach with the concept implementation. It links the initiatives “Fit for the Future” of the senior academy Hochrhein-Wiesental e.V. and the Diakonische Werk in the district of Lörrach with the “Digital Health and Social Compass” of the Landrat Office Lörrach. A barrier-free access, the targeted placement of offers to promote digital literacy as well as mutual linking and application is intended to ensure that even senior citizens with so far little experience in the digital field can benefit from the platform. The project group was accompanied by consulting experts from seniors, care and digitalization.
“The project group has developed a concept that also takes older people along the rapid path of digitalization. We are particularly pleased that this innovative approach is now honoured with a nationwide award – for this is how it can inspire other counties and contribute to a positive social development,” said Landrätin Marion Dammann. “It’s great that we were able to convince the jury with our holistic and networking concept,” said Dr. Anne Göhner, project group and executive director of the municipal care conference.
The competition “Kommunal.Digital.Genial” is organised by the Federal Association of Senior Organisations and the Federal Ministry of Family, Senior Citizens, Women and Youth. Local projects were sought to strengthen digital participation of older people. The aim of the competition is greater attention and recognition for projects that make the opportunities of digitalization on the spot more accessible. There are nine prize winners and two special prizes. Concepts and strategies, examples of good practice and networking projects were distinguished.
Photo: BAGSO/Deck
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